So think of the first time you heard Nirvana’s “Smells Like Teen Spirit” on the radio. Right away, you were into it. You didn’t need time to adjust to the distinctive sound. It wasn’t like anything you’d heard but the words, that dirty big guitar riff… it all just seemed to fit perfectly, and inside you had that awesome mix of happiness and excitement and just pure and simple relief that there was a match for you. Well it’s not quite as groundbreaking a moment but that’s kind of how Mermaid Sister felt when they created the label. OK, so we get that we just drew a Nirvana comparison to a clothing label but give us a break, we had your attention didn’t we? And besides, we sorta digged the stroll down memory lane of what we tenderly like to think of as “the awkward years”. Here’s the background stuff you might just be interested in. Mermaid Sister was founded by Gill Milligan on her Gold Coast lounge room floor in November 1999. Yep, no fancy stuff here. The idea began while Gill was working on the launch issue of Australia’s first girl’s surf and lifestyle magazine. Working with the surf clothing used in the fashion pages inspired her to design a range of comfortable underwear that would compliment girls’ surf fashion. And the name? “Mermaid Sister” sprang from Gill’s love of the beach and everything that went with it. With financial help from her Grandfather, Gill set about designing the first ever Mermaid Sister range and delivered to a few surf stores across the country. Here’s the bit where things get exciting… In just seven years, Mermaid Sister has grown to become one of the hottest girl’s surf fashion labels ever, covering everything from tees and utility pants to dresses, swimwear and accessories. You can find Mermaid in over 300 stores throughout Australia, New Zealand, Singapore and Bali. And now, a few mushy final words that we’d like to leave you with… Our goal every season is to come up with beautiful clothes that bring out the girl in all of us (yes, even you males reading this!) … and we think we do a pretty good job! We wanted to bring the team behind Mermaid Sister to your screen…check em’ out and get to know them. We’re excited… how about you?